1. Structure your website for your target keywords
- Make sure each page of your website targets one primary search keyword and several secondary keywords.
- Structure your website so that each page is as relevant and specific as possible using the example structure shown above.
- Avoid optimizing one page for too many keywords. It’s better to have several pages, each extremely relevant, than one page covering multiple topics poorly.
2. Make sure each page has great, Google-friendly content
- Try to write at least 2,000 words of content for each page, using your keywords when relevant without overusing them or “stuffing” them into the content.
- Use the H1, H2, H3 and H4 tags to mention your primary and secondary keywords, as well as long tail keyword variations you’d like to rank for.
- Don’t just write for writing’s sake — try to answer questions your users might have and solve their problems in your on-page content.
3. Optimize your title tags for each primary keyword
- Start your title tag with your target keyword, then describe what users should expect when they click through to your website.
- Avoid stuffing keywords into your title tag. Use your primary keyword once, then add relevant information about your page.
- Keep your title tag under 60 character (55 is recommended) so that Google doesn’t truncate it due to excessive length.
4. Set up Google Analytics and add your website to Google’s Search Console
- Setting up Google Analytics and Search Console gives you additional insight into how your website performs, so it’s worth doing it as early as possible.
- Search Console will keep you updated as to new opportunities to optimize your website for search, so make sure you check it every week or two.